TikTok ads that test their own hooks
On TikTok the first seconds decide everything. Choose TikTok in the brief and the ad starts vertical, short, and captioned, with the hook as a variant axis.
Set up for the platform
- Format: 9:16 vertical
- Length: 6 to 30 seconds; shorter usually wins
- Captions: burned in, plus a subtitle file
- Label: the AI label stays on every cut
Test the opening
Make two to four hooks and let the results pick the winner. Shared scenes are rendered once.